World Creativity and Innovation is celebrated every Day April 21.
There may be no universal understanding of creativity. The concept is open to interpretation from artistic expression to problem-solving in the context of economic, social, and sustainable development.
Therefore, the United Nations designated 21 April as World Creativity and Innovation Day (WCID). Its purpose is to raise awareness of the role of creativity and innovation in all aspects of human development.
Wealth of Nations
Creativity and innovation, at both the individual and group levels, have become the true wealth of nations in the 21st century, according to the findings of the special edition of the Creative Economy Report "Widening local development pathways", co-published by the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the UN Development Programme (UNDP) through the UN Office for South-South Cooperation (UNOSSC).
The creative economy which includes audiovisual products, design, new media, performing arts, publishing, and visual arts is a highly transformative sector of the world economy in terms of income generation, job creation, and export earnings.
Culture is an essential component of sustainable development and represents a source of identity, innovation, and creativity for the individual and community. At the same time, creativity and culture have a significant non-monetary value that contributes to inclusive social development, dialogue, and understanding between peoples.
Economic Growth Strategies
Cultural and creative industries should be part of economic growth strategies, according to the UNESCO report on culture and sustainable development. These industries are among the most dynamic sectors in the world economy, generating $2.25 billion in revenue and 29.5 million jobs worldwide. In that spirit, countries are harnessing the potential of high-growth areas of the market for economic returns and poverty alleviation.
On #WCID, the world is invited to embrace the idea that innovation is essential for harnessing the economic potential of nations. Innovation, creativity, and mass entrepreneurship can provide new momentum for economic growth and job creation. It can expand opportunities for everyone, including women and youth. It can provide solutions to some of the most pressing problems such as poverty eradication and the elimination of hunger.
Radio Veritas Asia (RVA), a media platform of the Catholic Church, aims to share Christ. RVA started in 1969 as a continental Catholic radio station to serve Asian countries in their respective local language, thus earning the tag “the Voice of Asian Christianity.” Responding to the emerging context, RVA embraced media platforms to connect with the global Asian audience via its 21 language websites and various social media platforms.